Lead Generation

Leads are your potential customers who can be nurtured and guided through the sales pipeline.

Avadium Design Lead Generation

Lead Generation leads to More Sales 

Lead generation means creating interest in your products and services by collecting customers’ contact information. It is useful in any type of business that is trying to grow or scale up.

Lead generation is crucial for any business growth stratgey. By focusing on generating high-quality leads, you provide sales teams with a contact base of consumers that match your ideal customer profile. This, in turn, increases revenue from conversions. Lead generation is also important for building your brand’s visibility and trust in your target audience. Even though not all of them are ready to buy your product when they first learn about it.

Lead generation works best if you create an omni-channel lead generation strategy that targets the right audience with the right messaging. It allows customers to engage with your company in ways that work for them. To improve the effectiveness of your campaigns, make sure to include a compelling call to action. It should be clear what benefit the lead is getting from sharing their contact details.

Types of lead generation?

  • Inbound lead generation
  • Outbound lead generation  

What is Lead Generation?

What is lead generation? Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through social media, blog posts, articles, events, creative content and email marketing.

What is the lead generation process?

  • Define your leads First of all, define your ideal customer profile (in B2B) or buyer persona (in B2C) and how to identify a qualified lead.
  • Tailor your content on a landing page or a sales pitch, personalize your offer to the audience you are going after.
  • Invest in lead intelligence and sales intelligence allows you to get relevant customer information.
  • Align sales and marketing teams so you can bring in a high volume of leads to keep moving the sales funnel.
  • Evaluate your audience regularly If you notice that your existing lead generation program loses traction, it can mean a couple of things. You can circle back to the beginning and check if your buyer's needs, priorities, or journey changed.
  • Use tools appropriate for the channel automating routine processes saves your time and budget for more complex lead generation programs or CRMs.
  • Design Strategy

    Some companies come to us and they know exactly what they want their product or brand to be. Other times, companies want help defining what they should be making and how it should be positioned. In these instances, we help them study customers, analyze markets and find new opportunities to differentiate themselves with relevant products and brand stories.

    User Experience

    The integration of graphic user interface design and physical product design is converging more than ever. The successful products create a seamless integration between the screen and the device. Human interaction is now embedded in many products, and interface design bridges the physical and virtual divide. Clients are requesting user interface design at every turn, and our designers excel in understanding the user experience.

    Industrial Design

    Form factor, color selection, product finish and material selection are the essence of good industrial design. Our industrial design experts use their knowledge to design your product to appeal to users. The ultimate goal here is to make the interaction with your product one that instills and embodies confidence, inspiration, enjoyment, and contentment. When your users have this connection to your product, they feel good about using and recommending your product.


    Avadium Design located in Scottsdale, Arizona is a leading industrial product design consulting firm specializing in product design, industrial design, packaging design, graphic design, marketing and branding.


    Avadium Design
    5425 E. Bell Rd., Suite 105
    Scottsdale, AZ 85254 USA
    P: (602) 405-0545


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